The Colour of Money
Man's World|June 2021
Mercedes-Maybach GLS 600, the ultra-luxurious SUV launched last month at a price of Rs 2.43 crore, is opulence personified
Sameer Kumar
The Colour of Money

The newly-launched Mercedes-Maybach GLS 600 4Matic makes you sit back and ask yourself, what even is an SUV anymore? Because at 5.2m long and with a kerb weight of 2,785 kilos, this thing — this monster, if you will — can’t possibly have any ‘sport’ in it, right? And as for ‘utility’, the GLS 600 has an ex-showroom price tag of Rs 2.43 crore, so who on earth is going to use it as a load-lugging workhorse? Then again, the Maybach tag represents extreme luxury. The GLS is only used on the Mercedes-Benz S-Class, so this SUV clearly isn’t meant for everyone; only Arabian oil sheikhs, European royalty, and newly-minted tech billionaires in Asia need apply.

The other thing about the Mercedes- Maybach GLS 600 is that on the day of the launch last month, the company pre-sold the entire 50-unit batch of these vehicles allocated for the Indian market for 2021. So, even if you have Rs 3 crore lying idle in your bank account and you want the most luxurious SUV that Mercedes-Benz makes, you can’t have one — at least not this year — because they’re all gone. The next batch of the GLS 600 will only be here during the first quarter of 2022. A raging pandemic and its deleterious effects on the economy be damned — the Indian stock market is hitting new lifetime highs, and Indian car buyers are buying luxury SUVs costing crores. And all is well with the world.

This story is from the June 2021 edition of Man's World.

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This story is from the June 2021 edition of Man's World.

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