An icon who has made creating landmarks moments somewhat of a habit, Kailash Surendranath is a phenomenally innovative soul with an extraordinary creative ouevre
It does not matter if you do not know Kailash Surendranath personally because if you have grown up in India of the Eighties and every single decade after it, his works are already an indelible part of your life’s fabric. His is the beautiful mind that has given advertising some of its most memorable moments – from the Liril ad with the girl under a waterfall that completely revolutionised the concept of the ad film to the legendary ‘Mile Sur’ which is embedded in the consciousness of millions, Kailash Surendranath is an extraordinary storyteller.
Millionaireasia India settles down for a conversation with the undisputed pioneer.
You provided national integration a brand new vocabulary in the Eighties. How did Mile Sur…come about?
This story is from the March/April 2018 edition of MillionaireAsia India.
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This story is from the March/April 2018 edition of MillionaireAsia India.
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