Priti Paul has just released ABC Desi, a compendium for children and the newest chapter in her life-long romance with books
Despite all technology-led claims to the effect, books are in no danger of facing imminent extinction. In fact, if truth be told, readership habits have placed unshakeable faith in the format, which has been around for centuries and which will, in all likelihood, endure for a few dozen millennia into the future.
Entrepreneur Priti Paul is an avid book lover. Director of the very reputed Apeejay Surrendra Group, she has steered the iconic Oxford Bookstore chain to hitherto unknown heights and has made it one of the most loved congregational points for readers all across the nation.
Educated at the Massachusetts Institute of Technology, Harvard University and the Architectural Association School of Architecture, United Kingdom, she has spearheaded the real estate division of the Apeejay Surrendra Group which included expanding the footprints of Oxford Bookstore.
Described as the best equipped base camp for journeys of the mind, Oxford was established in 1919. It was reimagined as Oxford Bookstore – Gallery on its platinum anniversary in 1995. Priti is the creative force behind the store and should be credited with ensuring top-of-mind recall for the brand in the book lovers’ universe.
This story is from the September/October 2017 edition of MillionaireAsia India.
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This story is from the September/October 2017 edition of MillionaireAsia India.
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