Return Of The Nokia Heroes

The old king of mobile makes a comeback, but is it enough to win the market?

- Chester Tan

Some brands evoke such strong nostalgia, which alone might just tug the heartstrings of the consumers to gain some sympathy points in making their next purchase decision. Nokia phones, now owned by HMD Global Oy, a Finnish company, teased the market with a series of budget Android smartphones before making the big splash into the premium category.