RECYCLE the right way
New Idea|March 8, 2021
MAKE SURE YOU’RE GETTING RID OF WASTE PROPERLY
Zoe Snell
RECYCLE the right way

Most of us have good intentions when it comes to recycling, but many aren’t doing it quite right – with hopeful attempts doing more harm than good to the earth. Jacky Nordsvan, Head of Packaging at Nestlé, describes this as “wish cycling”.

“Wishcycling is when people place their waste in the recycling bin in the hope that it will be recycled, even if they’re not 100 per cent sure that it’s recyclable,” she says.

According to research from Nestlé, over half of us are guilty of doing this. And it turns out there are some alarming consequences.

“While wish-cycling is done with the best of intentions, it can lead to genuinely recyclable materials being so contaminated that they end up being sent to landfill, resulting in a lost opportunity for the waste to be turned into a resource,” Jacky explains.

This story is from the March 8, 2021 edition of New Idea.

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This story is from the March 8, 2021 edition of New Idea.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.