How do we celebrate a man whom we have never met? Whose face we recognize only from a single portrait and whose story we only know from folktales? Louis Vuitton is known for his ambitions and achievements as he gained a reputation for trunk-making for the esteemed and the establishment of his first shop in the middle of fashionable Paris. He was innovative not just in his craft, producing award-winning waterproof and lightweight trunks, but in many ways, he distinguished his products and company from his peers.
Benoit-Louis Vuitton, however, is not just a man in a portrait. As the great-great-great-grandson of Louis Vuitton and the Corporate Director of Art, Culture, and Patrimony of the Maison named after his famous forebearer, he has quite a few contemporary tales to share about his achievements and his actions for the French luxury brand. Prestige had the opportunity to meet the charming representative of the Vuitton family in Singapore, where the "200 Trunks, 200 Visionaries: The Exhibition" has made its first international stop.
The "200 Trunks, 200 Visionaries: The Exhibition" is one of the initiatives by Louis Vuitton to celebrate its founder's bicentennial birthday. Louis Vuitton's heritage as a trunk maker preceded even the founding of the company. After starting an apprenticeship at the age of sixteen at renowned trunk maker and packer Romain Maréchal, he honed his vision and craftmanship and stayed for another 17 years before opening his own workshop at 4 Rue Neuve-des-Capucines. As a visionary artist and a valued craftsman, Louis Vuitton realized that his rapidly growing business required a new nexus. Thus, he famously opened a workshop in Asnières, in the northwest of Paris.
This story is from the June 2022 edition of Prestige Malaysia.
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This story is from the June 2022 edition of Prestige Malaysia.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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