Eight years after launching Beulah London, Natasha Rufus Isaacs proves it takes more than aristocratic lineage and friends in high places to build a successful fashion label, learns ROHAIZATUL AZHAR
IN 2011, JUST a year after its launch, British luxury womenswear label Beulah found itself in the international news. Pictures of Catherine Middleton in one of its bespoke designs, a longsleeved dress in powder blue she wore during a trip in Malaysia, made the rounds. The Duchess of Cambridge, arguably one of the most photographed women in recent years, was accompanying her husband, Prince William, on the Diamond Jubilee tour of Asia and the South Pacific.
“It was really exciting to see the Duchess in one of our dresses, especially at such an early stage of the company,” says the label’s co-founder Lady Natasha Rufus Isaacs. “People really admire her style, and it was such an honour to have dressed her.”
In Singapore to showcase the label’s latest Autumn/Winter collection at the National Dressage Championships and British Expo in May, Rufus Isaacs admits having the Duchess of Cambridge as an “unofficial ambassador” was a great boost for the then-fledgling fashion label.
Almost immediately, Beulah experienced the full magnitude of the “Kate Middleton Effect”, a fashion phenomenon where almost any garment she appeared in sold out in days, if not hours. “We still get people ordering custom designs of the dress she wore,” she says with a laugh.
ãã®èšäºã¯ Prestige Singapore ã® September 2018 çã«æ²èŒãããŠããŸãã
7 æ¥éã® Magzter GOLD ç¡æãã©ã€ã¢ã«ãéå§ããŠãäœåãã®å³éžããããã¬ãã¢ã ã¹ããŒãªãŒã9,000 以äžã®éèªãæ°èã«ã¢ã¯ã»ã¹ããŠãã ããã
ãã§ã«è³Œèªè ã§ã ?  ãµã€ã³ã€ã³
ãã®èšäºã¯ Prestige Singapore ã® September 2018 çã«æ²èŒãããŠããŸãã
7 æ¥éã® Magzter GOLD ç¡æãã©ã€ã¢ã«ãéå§ããŠãäœåãã®å³éžããããã¬ãã¢ã ã¹ããŒãªãŒã9,000 以äžã®éèªãæ°èã«ã¢ã¯ã»ã¹ããŠãã ããã
ãã§ã«è³Œèªè ã§ã? ãµã€ã³ã€ã³
Double Take
Although somewhat dismissed by the contemporary art world as gimmicky, works that incorporate optical illusions remain immensely popular with the general public. Perhaps it speaks to our inherent need for something slightly magical in our everyday lives.
Plugged Into Wealth
Fintech advocate Carney Mak is bullish on disruptive technologies, but preaches deep understanding of business models before diving in.
Going for Green
SIMON ROGAN's visionary approach of cooking in tune with nature is inspiring chefs in Asia to be more sustainable.
TABLES TURNED
They could have their pick of the best schools, but more young super achievers from Asia are going to a hotel academy a choice they believe opens up more doors.
PRECIOUS HISTORY
Cleef Arpel TACHA VASSILTCHIKOV res her insights the jewellery house Peers preserving its patrimony and Heritage.
MARKS OF DISTINCTION
A clasp-free necklace that could be easily put on by the wearer, without assistance.
Colours of the Season
Thanks to K-pop stars, analysing colours to personalise make-up has surged, with theslategs service available from the boutique of Korean. brity make-up artist JUNG SAEM MOOL.
MAKING OF AN OPUS
In Hermesâ Barénia, in-house perfumer CHRISTINE NAGEL has realised a decade-long dream that harks back to her childhood stories.
Everywhere Care
Serums from homegrown skincare brand Blé de Fonty target more than just the face.
Pucker Up
Lip moisturisers are essential in Singaporeâs air-conditioned environment. We share our personal favourites and introduce lip care that go the distance.