Tomas Maier gives the Art of Collaboration a digital-first reboot, observes Jacquie Ang.
THEY SAY PRINT is dead but recent fashion advertisements are far from boring. In the new batch of Spring/Summer 2018 ad campaigns, Bottega Veneta leads the conversation. Tomas Maier embraces the digital age with a groundbreaking anthology of six films directed by Fabien Baron, the legendary French art director, who’s chalked up an acclaimed body of work that spans more than 30 years.
To be released episodically throughout the season, the films also mark an evolution in luxury storytelling: Instead of a famed photographer shooting a parallel print campaign, stills are extracted from the films, ensuring the same visual vocabulary and cinematic spirit carries across into print.
To achieve this technical feat, cinematographer Philippe Le Sourd, whose light wizardry graced Wong Kar-wai’s The Grandmaster and Sofia Coppola’s The Beguiled, customised lenses for Panavision’s new Millennium DXL 8K camera. Maier and Baron share more details in the following interview.
WHY DID THE CINEMATIC APPROACH MAKE SENSE FOR BOTTEGA VENETA?
This story is from the March 2018 edition of Prestige Singapore.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the March 2018 edition of Prestige Singapore.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
The Eutopia of Chateau Montrose
Not in it to buy and sell: Pierre Graffeuille, CEO of Chateau Montrose, shares on building legacies in wine as billionaire-backed Eutopia Estates ventures to Virginia and beyond.
LIGHTING THE WAY
Designer MICHAEL ANASTASSIADES shares about his creative process, his partnership with world-renowned Italian lighting company, Flos and why everything he puts out is 100 per cent authentic.
REDEFINING SOUTHEAST ASIA'S ART SCENE
As Art SG gears up for its third edition in January 2025, the art fair anchoring Singapore Art Week continues to elevate the region's profile and strengthen Singapore's emergence as a new hub of Southeast Asian art.
IN SPACE AND TIME
Parmigiani Fleurier CEOGUIDO TERRENI has swiftlytaken the high-horology brandto new heights by thinking aboutthe world beyond watches.
Symbols of Style
Elegance is one of the traits associated with the snake in the Chinese zodiac. The timepieces that have been created to celebrate the upcoming Year of the Snake embody this quality in spades.
THE SHINING HOUR
Ultra-premium British jeweller Graff recently opened its second boutique in Singapore. ARNAUD BASTIEN, president and CEO of Graff Asia, tells us why the time was right.
Modern Love
Cartier's Love bracelet remains a contemporary statement of one's adoration, now with new interpretations encompassing today's diverse relationships.
FROM SPACE TO SKY
Thanks to its Nasa-approved Speedmaster watches, Omega's affiliation with astronauts and space exploration is well established.
ELEVATING THE EVERYDAY
Today, Van Cleef & Arpels is best-known for its jaw-dropping jewellery creations.
High Five
Chanel head perfumer OLIVIER POLGE sheds light on how the house ensures the continuity of its celebrated fragrances.
