Social Champions

In the midst of shifting socio-economic realities around the world, Grace Ma finds out how the 13-year-old Cartier Women’s Initiative remains relevant in its support of female social entrepreneurs

- Grace Ma

From smart socks for diabetics to a pioneering centre in Dubai that offers behavioural therapy and educational support to children and young adults with special needs, the winning projects of the 2019 Cartier Women’s Initiative (cwi) business competition reflect the key areas of needs in the world today – health, education and the environment.

The competition was launched in 2006 by French luxury brand Cartier and insead business school to encourage female entrepreneurs around the world to create solutions for contemporary global issues. It is open to any women-run, for-profit business in any country and sector that aims to make a significant social impact.

“Women-led firms frequently advocate flexibility, social interest and benefits for the community,” says Olivia Bertaux Lazare, cwi’s Head of Programme. “Those that have competed in the competition have created over 7,000 jobs around the globe. Our mission is to bring visibility and international recognition to these entrepreneurs through the cwi, and help them reach their full potential.”