Choices, Choices...
Reader's Digest UK|August 2021
Amidst a return to so-called normality, Olly Mann finds that less choice really is more
Olly Mann
Choices, Choices...

SO, FREEDOM IS HERE. Or, at least, coming into view. As fewer rules restrict our movements, our meals, our hugs and our holidays, we must revisit the perplexing questions that once formed our internal monologues. What do I fancy for dinner tonight? Shall I go to the movies? Do I greet my colleagues with a kiss, or a handshake?

The frustration of these decisions no longer being delegated to government health officials is that one must start choosing. Which overpriced coffee shop do I want to buy my latte from? What excuse can I use for getting out of that birthday party? Which newly-reopened soft-play centre is least likely to be crawling with germs?

As one of Thatcher’s children (generationally speaking; I’m not actually Maggie’s lovechild), I was brought up to believe that freedom and choice are somehow inextricably linked (even if, as with privatised water-boards and train companies, the choice on offer is entirely illusory). But too much choice is dizzying. Look at how many competing postal services we now have—that’s of theoretical benefit to consumers; but, as a citizen who just wants to send a parcel occasionally, it’s confusing to decipher which one to use.

This story is from the August 2021 edition of Reader's Digest UK.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

This story is from the August 2021 edition of Reader's Digest UK.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

MORE STORIES FROM READER'S DIGEST UKView All
EVERY SECOND COUNTS: TIPS TO WIN THE RACE AGAINST TIME
Reader's Digest UK

EVERY SECOND COUNTS: TIPS TO WIN THE RACE AGAINST TIME

Do you want to save 1.5 seconds every day of your life? According to the dishwasher expert at the consumer organisation Choice, there’s no need to insert the dishwashing tablet into the compartment inside the door.

time-read
3 mins  |
Reader's Digest May 2024
May Fiction
Reader's Digest UK

May Fiction

An escaped slave's perspective renews Huckleberry Finn and the seconds tick down to nuclear Armageddon in Miriam Sallon’s top literary picks this month

time-read
1 min  |
Reader's Digest May 2024
Wine Not
Reader's Digest UK

Wine Not

In a time of warning studies about alcohol consumption, Paola Westbeek looks at non-alcoholic wines, how they taste and if they pair with food

time-read
3 mins  |
Reader's Digest May 2024
Train Booking Hacks
Reader's Digest UK

Train Booking Hacks

With the cost of train travel seemingly always rising, Andy Webb gives some tips to save on ticket prices

time-read
4 mins  |
Reader's Digest May 2024
JOURNEY TO SALTEN, NORWAY, UNDER THE MIDNIGHT SUN
Reader's Digest UK

JOURNEY TO SALTEN, NORWAY, UNDER THE MIDNIGHT SUN

Here, far from the crowds, in opal clarity, from May to September, the sun knows no rest. As soon as it’s about to set, it rises again

time-read
8 mins  |
Reader's Digest May 2024
My Britain: Cheltenham
Reader's Digest UK

My Britain: Cheltenham

A YEAR IN CHELTENHAM sees a jazz festival, a science festival, a classical music festival and a literature festival. Few towns with 120,000 residents can boast such a huge cultural output!

time-read
6 mins  |
Reader's Digest May 2024
GET A GREEN(ER) THUMB
Reader's Digest UK

GET A GREEN(ER) THUMB

Whether you love digging in the dirt, planting seeds and reaping the bounty that bursts forth, or find the whole idea of gardening intimidating, this spring offers the promise of a fresh start.

time-read
6 mins  |
Reader's Digest May 2024
Under The GRANDFLUENCE Suzi Grant
Reader's Digest UK

Under The GRANDFLUENCE Suzi Grant

After working in TV and radio as an author and nutritionist, Suzi Grant started a blog alternativeageing.net) and an Instagram account alternativeageing). She talks to Ian Chaddock about positive ageing”

time-read
3 mins  |
Reader's Digest May 2024
Sam Quek: If I Ruled The World
Reader's Digest UK

Sam Quek: If I Ruled The World

Sam Quek MBE is an Olympic gold medalwinning hockey player, team captain on A Question of Sport and host of podcast series Amazing Starts Here

time-read
3 mins  |
Reader's Digest May 2024
Stand Tall, Ladies
Reader's Digest UK

Stand Tall, Ladies

Shorter men may be having their moment, but where are the tall women?

time-read
3 mins  |
Reader's Digest May 2024