Can The 75 Liberty Save Learjet?
Robb Report Singapore|November 2020
Aggressive competitors, challenging economics and a dip in the market all spell trouble. So what’s new about this launch?
Viju Mathew
Can The 75 Liberty Save Learjet?

IN THE EARLY 1960s, the Learjet 23 created a revolution in business aviation. As the world’s first light regional jet, the 23 had a svelte military fuselage, wing-tip fuel tanks and a top speed of 903km/hr, giving it instant cult status. “If there’s one name associated with business jets, it’s Learjet,” says Rolland Vincent, president of aviation consulting firm Rolland Vincent Associates. “The brand equity is so strong I know many owners who call their aircraft a Learjet, even if it’s built by another manufacturer.”

This story is from the November 2020 edition of Robb Report Singapore.

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This story is from the November 2020 edition of Robb Report Singapore.

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