ABOUT AN HOUR outside Dubai’s towering skyscrapers, a select group of journalists gathered in the desert at the serene Bab Al Shams resort to get handson with Vacheron Constantin’s latest Les Cabinotiers collection. In the world of high horology, it’s unusual for press to get a preview of unique pieces ahead of clients, but in this case, the Geneva-based manufacture was trying to avoid becoming a victim of its own success— again. Last year, every watch presold to clients, preventing any publicity. The goal of the annual collection, introduced in 2016, has been to showcase the type of elite work Vacheron Constantin has long done via bespoke commissions, and so the fervent demand (and subsequent lack of press) defeated the purpose.
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