The monsoon season brings with it innumerable challenges and opportunities for the beauty industry, both at the same time. The high humidity index can play a spoil sport in an effort to keep make-up in place. Industry stakeholders bring in innovation, awareness, top notch marketing strategies to combat the concern and stay ahead of competition. From beach-proof to heat-resistant beauty products, the market is flooded with options. Keeping this in mind, we speak to top make-up brands and renowned make-up artists to get an insight into weatherproof make-up
KRYOLAN INDIA
Amita Raj
TREND IN WEATHERPROOF MAKE-UP
We have unique products like Dermacolor Camou age Creme and Dermacolor Fixing Powder, when it comes to weatherproof make-up. When used together, these products are highly water resistant, which make them a perfect all weather product.
TOP SELLING RANGE
Dermacolor Camou age Crème, Dermacolor Fixing Powder, Supracolor, Lip Stain, and HD Micro Foundation Mattifying Liquid.
STAR PRODUCT
Dermacolor Camou age Crème.
USP OF THE PRODUCT
An ECARF certified product, it provides high coverage. It is so versatile that it can be used for those who want to cover skin imperfections, and on a daily basis as well. It is a favourite of the professionals and is recommended by dermatologists.
FACTORS KEPT IN MIND WHILE CREATING THIS RANGE
The idea was to take make-up to the next level. Not only do we make make-up that is used for beauty purposes, we also offer a range that helps people with skin imperfections, like vitiligo, pigmentation, birthmarks, and more.
MARKETING STRATEGIES YOU HAVE USED TO PROMOTE THE RANGE
We work closely with dermatologists, who in turn recommend our product to their patients, while they undergo treatment for skin imperfections.
PLANNING NEXT
We continuously strive to keep ourselves updated with new technology. We are preparing ourselves and developing a range of products that will be suitable for the latest timing technologies.
DERMACOL
Ashish Girdhar | Managing Director | Sanash Impex (P) Ltd (Dermacol India)
TREND IN WEATHERPROOF MAKE-UP
We try to give our best in water proof, hypoallergenic and preservative free full coverage make-up cover with SPF 30.
This story is from the August 2018 edition of Salon International.
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This story is from the August 2018 edition of Salon International.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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