Channeling Artificial Intelligence In Beauty
Salon International|May 2018

Since time immemorial women have been using various aids to enhance their beauty.

Shahnaz Husain
Channeling Artificial Intelligence In Beauty

Between the ancient times and the advancement of scientific techniques, we have seen the phenomenal growth of the beauty and cosmetics business. We have seen the modernisation of beauty treatments from ancient Egypt to the present day. We have also seen and experienced the heights of product innovations, using research and development of cosmetic techniques. New ingredients are being researched and used and then promoted as the next best beauty discovery. Even ingredients from ancient texts are being combined with scientific techniques to formulate beauty products. Each product claims to be better than the previous one.

We have also been through basic customised beauty care, formulating products for different skin and hair types. Even here, there is a kind of generalisation and the theory of ‘different skin types’ does not take into account the many differences there are between one individual and the other. Through these years, branding has become important. The customer starts believing that using a certain branded product will make her look like the brand’s ambassador. Actually, the product she uses has not really taken into account her personal characteristics and features. But, Artificial Intelligence is changing all of this.

This story is from the May 2018 edition of Salon International.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

This story is from the May 2018 edition of Salon International.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

MORE STORIES FROM SALON INTERNATIONALView All
COVID-19 TIMES: Online Education is a Boon
Salon International

COVID-19 TIMES: Online Education is a Boon

Since March 2020, India has been impacted by the deadly Coronavirus. The beauty industry was hit hardest because of the nature of work and resultantly, several salons and spas had to face closure. The segment which saw smooth sailing was online education, as now the academies used various platforms as an opportunity to address more students and include more courses

time-read
10+ mins  |
March 2021
Daphne Bridgerton: The Blushing Beauty
Salon International

Daphne Bridgerton: The Blushing Beauty

Amanda Bell, Global Director of Education and Make-up Artistry at Pixi re-creates Daphne Bridgerton’s look in the period drama Bridgerton using products from Pixi

time-read
3 mins  |
March 2021
Top Nail Paint Colours
Salon International

Top Nail Paint Colours

Recommended by Nail Artists

time-read
1 min  |
March 2021
Skin Bio Remodelling: Recommended by Experts
Salon International

Skin Bio Remodelling: Recommended by Experts

Dermatologist, Trichologist Dr Vidushi Jain, Medical Head Dermalinks, shares her perspective on the aesthetic procedure

time-read
3 mins  |
March 2021
Riya Chandra
Salon International

Riya Chandra

An Unending Quest for Learning

time-read
4 mins  |
March 2021
Trending Spring Hairstyles
Salon International

Trending Spring Hairstyles

At a time when the pandemic was roaring and lockdown had been affected, haircuts and hair colour services had taken a backseat. A year later, there are vaccines to combat the virus and people are flocking to salons to avail their services. Here are some of the hair looks that will be popular in 2021

time-read
1 min  |
March 2021
Lokesh Verma
Salon International

Lokesh Verma

Tattooing is an Art

time-read
4 mins  |
March 2021
Grooming
Salon International

Grooming

Grooming

time-read
1 min  |
March 2021
Digital Complexion by Kryolan: Make-up Revolutionised
Salon International

Digital Complexion by Kryolan: Make-up Revolutionised

The Digital Complexion range made with innovative ingredients has harnessed the latest technology to empower the make-up artist as well as the client

time-read
1 min  |
March 2021
Alfonso Martinez
Salon International

Alfonso Martinez

His Father’s Son. With hairdressing in his blood, Alfonso Martinez had a tough and demanding mentor in the form of his father. Through persistence and passion he was able to overcome most of the challenges and today has helped raise the bar of Spanish hairdressing. Today, Martinez is Director of Hairkrone Salons in Madrid and the Finalist for Spanish Hairdresser of the Year 2020/2021 at the Fígaro Awards

time-read
3 mins  |
March 2021