Since time immemorial women have been using various aids to enhance their beauty.
Between the ancient times and the advancement of scientific techniques, we have seen the phenomenal growth of the beauty and cosmetics business. We have seen the modernisation of beauty treatments from ancient Egypt to the present day. We have also seen and experienced the heights of product innovations, using research and development of cosmetic techniques. New ingredients are being researched and used and then promoted as the next best beauty discovery. Even ingredients from ancient texts are being combined with scientific techniques to formulate beauty products. Each product claims to be better than the previous one.
We have also been through basic customised beauty care, formulating products for different skin and hair types. Even here, there is a kind of generalisation and the theory of ‘different skin types’ does not take into account the many differences there are between one individual and the other. Through these years, branding has become important. The customer starts believing that using a certain branded product will make her look like the brand’s ambassador. Actually, the product she uses has not really taken into account her personal characteristics and features. But, Artificial Intelligence is changing all of this.
This story is from the May 2018 edition of Salon International.
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This story is from the May 2018 edition of Salon International.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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