What sets Yelloe apart is its style with utility at affordable price. Its product design is classic with simplicity and comes with many features with a price point much lower than its competitors with the same or higher quality and usage.
Idea of Yelloe
After graduation Rahul Gupta studied Fashion Management at National Institute of Fashion Technology (NIFT).There he developed a dream that one day he would start his own brand. To earn the experience, he did a stint as a retail planner at United colors of Benetton(UCB). After two years he realized it was time to switch to his own, and thus started fabric business with a capital of just rupees 6 lac under the name Fashion Filaments. It was there the actual learning began. Despite being in a highly unorganized market in Delhi, he learnt the real business traits and was making good profits, but his dream of starting his own brand didn’t flourish.
This story is from the June 2018 edition of Shoes and Accessories.
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This story is from the June 2018 edition of Shoes and Accessories.
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