Designed For Modern Indian Men

Right from his Genesis Colors days, Jyoti Mohan Narula always wanted to start a line of men’s shoes, but he could not manage due to paucity of time. It was only last year that he founded JOE SHU with the primary focus on providing the discerning Indian male with an option of elegantly stylized shoes with impeccable quality at an affordable price. In a tete-a-tete with S&A, the MD said, the JOE SHU ideology remains ingrained in the concept of “bridge to luxury” which revolves around the principles of styling, quality, elegance, and comfort at a price that does not break the bank.

Joe Shu in the Market

In the early 90s, when I co-founded Genesis Colors, I witnessed a huge gap that was prevailing in the Indian market. Quality products at affordable prices were not accessible here. Genesis owed its initial success to the ahead-of-itstime iconic SATYA PAUL neck ties for men which came at the most opportune time to fill the existing market gap. In the current scenario, I feel that the footwear market in India is not so organised. Right from my Genesis Colors days, I have always wanted to start a line of men’s shoes, but I could not manage due to paucity of time. It was only last year that I founded JOE SHU with the primary focus on providing the discerning Indian male with an option of elegantly stylized shoes with impeccable quality at an affordable price. The JOE SHU ideology remains ingrained in the concept of “bridge to luxury” which revolves around the principles of styling, quality, elegance, and comfort at a price that does not break the bank. JOE SHU’s offering is global styling aesthetics from Italy, Spain and Portugal specially designed for the modern Indian man.

DNA and evolution since Inception

JOE SHU as a brand proudly showcases the brilliant craftsmanship, fine materials, and intricate details. The brand is the result of years of hard work, dedication, foresight and understanding of men’s fashion. With a deep-rooted desire to make international trends accessible to the Indian audience, we bring an array of premium products combining style and comfort from across Europe. The brand aims to raise awareness of the latest footwear trends and bring out the distinctive style of a man.

Product line