Melissa is an iconic global footwear brand with an international presence in more than 96 countries, including India where it has recently set foot. Each year, the brand churns out 176 million pairs of shoes and launches 400 new products.
Founded in 1971 in Brazil’s Sao Paolo, Melissa is an iconic global footwear brand with international presence in more than 96 countries, including India where it has recently set foot. Today, Melissa is one of the world’s largest footwear manufacturers, operating 12 factories and employing more than 20,000 employees. Each year, the brand churns out 176 million pairs of shoes and launches 400 new products. The brand claims that it has become a top performing brand under its parent company, Grendene.
The brand retails a wide selection of jelly shoes, bags, jewellery, and fragrances. It claims that it stands for individuality, comfort, great style and eco-friendliness. Its hallmark jelly shoes are made of 100% recyclable plastic.
This story is from the July 2018 edition of Shoes and Accessories.
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This story is from the July 2018 edition of Shoes and Accessories.
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