Leading The Way

Lexus strives to stimulate the imagination and enhance the driving experience. The brand new 2017 Lexus Lc500 and Lc500 Hybrid are fine examples of Lexus’ new and exciting way forward.

Lexus unveiled the brand’s new design language with the brand new 2017 Lexus LC500 and LC500 Hybrid, which were launched in Oman recently. Stylish, sharp and technologically advanced, the two new models from Lexus sets the stage for the luxury auto manufacturer’s way forward.

The launch, held at Grand Hyatt Muscat, was attended by Koji Nagata, General Manager, Middle East and North Africa Division; Toshiyuki Nakahara - Project General Manager, Lexus and the creator of the All New LC – Koji Sato, Chief Engineer.

In his keynote address, Nagata, General Manager, spoke about Lexus’ successful journey since its incorporation. He said, “The history of Lexus began with the introduction of the LS in 1989. The LS set a new standard for quality receiving high acclaim worldwide. It earned the trust of the market and established a tradition that continues to this day. After the LS, we actively developed and introduced products such as the world’s first luxury crossover RX and hybrids. Today, we sell in about 90 countries. In 2016, we sold more than 670 thousand units globally, a fourth consecutive record.”