The Life of Bryan

One of the OG fashion and social media influencers, Bryanboy speaks to Tatler about pandemic woes, racism in fashion, views on cosmetic surgery and getting back to his roots

- Bambina Olivares

''The spectacle is back.” So declares influencer, creative consultant and now TikTok sensation Bryan Grey Yambao, better known as the global fashion personality Bryanboy. Twenty months into the pandemic, the fashion whirl has resumed, and in course of just a few weeks, Bryanboy has already jetted off to three continents. In Manila, he opened the first Ikea flagship in the Philippines, then he sauntered down the runway for Alessandro Michele’s ode to Hollywood glamour show for Gucci in Los Angeles, made a pit stop at the TikTok headquarters, and extended his stay to attend his good friend Paris Hilton’s wedding, before flying off to his home in Sweden, then to London for meetings at Perfect magazine, where he is the international editorial director.

That itinerary, however hectic it may seem, is only a fraction of the dizzying schedule of fashion shows, parties, openings, shoots, and events that he’s accustomed to.