Despite the beauty industry’s battering during the pandemic, trend forecasting company WGSN recently reported that the demand for fragrances actually rocketed as people looked to scents to provide a touch of luxury during highly unglamorous times.
“Fragrance has the power to lift your spirit or switch your mood,” says perfumer François Demachy, the perfumer-creator for Christian Dior since 2006, who creates all of the house’s fragrances from his laboratory in Grasse. “It can take you places or send you into a memory. It is very powerful, and if I did not think that, I would not do this for a living.”
This story is from the June 2021 edition of Tatler Malaysia.
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This story is from the June 2021 edition of Tatler Malaysia.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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