The Machine Age
The PEAK Malaysia|April 2019

Driven by their mission to modernise and mechanise Malaysian agriculture, the wheels never stop turning for Dato’ Khor Chen Heng and Jack Khor, the father-and-son team heading Eurostar Tractors Sdn Bhd.

Renyi Lim
The Machine Age

My childhood was full of oil and mud,” recalls Jack Khor, Executive Director of Eurostar Tractors Sdn Bhd. “I used to climb from tractor to tractor, so I’d joke with my friends that I had lots of toys that were too big to hug. It made me love tractors so much that I still say I have type ‘T’ blood: no one else in the world has it, because there are millions of tractors in my veins!”

It certainly is no exaggeration to say that he and his father, Group Chairman Dato’ Khor Chen Heng, know their machines inside and out. As one of the leading companies in Malaysia’s heavy machinery industry (its headquarters are located in Melaka, while they also have an impressive 11 branches scattered across Malaysia and Indonesia), Eurostar Tractors has been helping to bring about change in farms and plantations across the country, aiding planters and farmers in their efforts to modernise and mechanise agricultural methods.

While it may not have the slickness and rapidity of newer industries like fintech and start-ups, agriculture is just as relevant as it was some 11,500 years ago when humans began planting wild grains. “People tend to think of agriculture as an obsolete, old-fashioned industry,” says Jack, “But just think: if all the farmers disappear, who’s going to do the planting?” Dato’ Khor puts his view across even more succinctly: “Agriculture is a necessity – everyone needs food.”

HEAVY METAL

This story is from the April 2019 edition of The PEAK Malaysia.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

This story is from the April 2019 edition of The PEAK Malaysia.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

MORE STORIES FROM THE PEAK MALAYSIAView All
Designing In Continuity
The PEAK Malaysia

Designing In Continuity

The Importance of Embracing Sustainable Design in an Increasingly Challenging World

time-read
5 mins  |
May 2020
Beyond Bali
The PEAK Malaysia

Beyond Bali

Get to know Indonesia’s “new Balis” - five destinations set to bring in tourists and bolster the industry for the country in the next few years.

time-read
4 mins  |
May 2020
A World Apart
The PEAK Malaysia

A World Apart

Discover unparalleled coastal tranquillity at Anantara Desaru Coast Resort & Villas, where luxury and indulgence go hand in hand.

time-read
7 mins  |
May 2020
The Beat Of Their Own Dram
The PEAK Malaysia

The Beat Of Their Own Dram

This luxury independent bottler just released an impressively high-scoring whisky from a distillery many have never heard of. Here’s why it should be the first of many to add to your collection.

time-read
2 mins  |
May 2020
Best Laid Plans
The PEAK Malaysia

Best Laid Plans

One of Malaysia’s legendary architects sheds light on being the latest recipient of the prestigious PAM Gold Medal.

time-read
5 mins  |
May 2020
DESIGNING A LEGACY
The PEAK Malaysia

DESIGNING A LEGACY

Eduardo Cosentino of Cosentino Group talks taking over the family business, embracing a global market as well as leaving behind a legacy for the next generation.

time-read
4 mins  |
May 2020
WHAT'S IN STORE
The PEAK Malaysia

WHAT'S IN STORE

HOW DANG TAI LUK PUT MYNEWS IN THE NEWS.

time-read
8 mins  |
May 2020
SO FAR, SO GOOD
The PEAK Malaysia

SO FAR, SO GOOD

The city of Auckland has all the bustling excitement of a cosmopolitan hub with none of the overcrowded frenzy, and the SO Auckland sits at the very heart of it all.

time-read
3 mins  |
May 2020
UNITED IN BATTLE AGAINST COVID-19
The PEAK Malaysia

UNITED IN BATTLE AGAINST COVID-19

It is not business as usual for luxury brands this year as their stores are forced to close due to strict government lockdowns and their supply chains disrupted. However, that does not mean the luxury industry has been rendered idle by the Covid-19 pandemic. Far from it, luxury brands are stepping up to offer assistance to combat the spread of the disease. It is a rare display of solidarity of fierce rivals coming together to face the current global health crisis.

time-read
3 mins  |
May 2020
Good Thinking
The PEAK Malaysia

Good Thinking

Our selection for the best in design marry form and function in outstanding conception and detail. Some have already gained accolades at the Red Dot Design Awards 2019, while others are quite simply stunning in creation.

time-read
8 mins  |
May 2020