Tour De Force

An extensive immersion into the watchmaking world of Seiko brings greater appreciation for the brand's higher end offerings including one of its success stories, Grand Seiko.

The trip successfully fused Japanese traditions with The reputation for attention-to-detail, meticulous precision and time-honoured traditions precedes the Japanese and a select group of journalists from international media had the rare opportunity to witness this play out in real-time for one of Japan’s revered watch brands. Seiko’s popularity and democratic approach to watchmaking belies its long heritage as a 130-year old company as well as its dedication to watchmaking excellence that sees a higher range of expressions including the Grand Seiko and Credor.

The trip successfully fused Japanese traditions with Seiko’s own commitments to watchmaking excellence. The attention and precision given to the traditional Japanese tea ceremony or art of tying a yukata or kimono, is the very same incorporated in the making of a Grand Seiko, Credor, Presage or Prospex timepiece.

In fact, watch collecting circles have long-held Seiko’s prestige lines in good stead, with Grand Seiko and Credor (which celebrated its 45th anniversary and made its Malaysian debut last year) being open secrets among aficionados. The former has gained cult-like status through word-of-mouth, with its fans even naming its novelties for the brand (the beloved Snowflake dial, for example, was a loving moniker accorded by fans referring to its distinct dial).