ESCAPES INTO THE WORLD OF COMPUTER GAMES WHEN HE NEEDS A BREAK. INTERESTINGLY, HE DOESN’T PLAY THE TYPICAL STRESS-BUSTING GENRES THAT USUALLY INVOLVE RACING CARS OR BLOWING THINGS UP.
Instead, the founder and CEO of design studio Mighty Jaxx is obsessed with complex civilisation and town planning simulation games like Humankind, often resetting them hundreds of times until he wins the game not only once, but in multiple ways.
“My wife tells me it looks more like work than my work,” he chortles. “But it makes me happy. In real life, you can’t just break it all down and do it again, which is why this is such a joy.”
Aw, 32, is no stranger to finding pleasure in something all-encompassing. The passion of his professional career is cultivating cult fandoms worldwide, from urban culture aficionados to F1 and football fans.
He founded Mighty Jaxx in 2012 with a $20,000 loan from his parents to make his own collectible toys. Today, the company is one of the largest and most influential producers of collectibles and lifestyle products, offering coveted drops that rabid fans grab in a flash.
Recent highly anticipated launches include a figurine of influential sneaker designer Sean Wotherspoon and a deconstructed sculpture of a massive cultural icon Aw cannot reveal yet.
This story is from the January - February 2022 edition of The PEAK Singapore.
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This story is from the January - February 2022 edition of The PEAK Singapore.
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