While Covid-19 battered bottom lines and staff morale in many businesses, Martha Waslen saw an opportunity to combine underutilised hotel spaces, left barren because of the lack of travellers, with her desire to seek refuge “outside of the home to decompress and recharge away from the obligations of parenting two young children and work”.
Her solution: a centralised digital platform for people to book hotel experiences by the day. Aptly called DayAway, its beta website became so popular that Waslen had to add an invitation code, so she could have the time and space to sharpen the customer experience.
Since its official launch in May this year, DayAway has grown exponentially. From two hotels – Raffles Singapore and Fairmont Singapore – at the start, DayAway now offers experiences from over 20 hotels.
This story is from the August 2021 edition of The PEAK Singapore.
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This story is from the August 2021 edition of The PEAK Singapore.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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