Incredibly India

Amaira Chhabria Converses With Designer Sonali Pamnani Jhabakh About the Inception of Her Label and What Makes It Special

- Amaira Chhabria

Your search for handmade silhouettes with an unfussy aesthetic ends here! The Meraki Project appreciates your need for conversation starting pieces by creating designs that are contemporary and comfortable, all at once. “In Greek, the term - Meraki means, the soul, creativity, or love put into something; the essence of yourself that is put into your work,” explains fashion designer Sonali Pamnani Jhabakh. Interestingly, what makes her label so relevant is that it’s a tribute to the weavers and tailors at the workshops - who put their heart and soul into the entire design process.