Audemars Piguet historian Michael Friedman chats with Verve about the brand’s evolving legacy, at this year’s Salon International de la Haute Horlogerie, Geneva
Michael Friedman may have had an extensive career in watches and clocks starting in 1996, but today, as the historian for Swiss watch manufacturer Audemars Piguet, he has the responsibility of acquiring the brand’s rare watches, nurturing relationships with auction houses, collectors and experts, and developing brand content. It helps that he’s an established horological appraiser, curator, lecturer and auctioneer.
WHAT MAKES AUDEMARS PIGUET ONE OF THE MOST ICONIC WATCH BRANDS?
I like to say that we have one foot in the past and one in the future. We occupy multiple spaces at once. In terms of the mechanics, the watches are very traditional — but with the casing, we get unconventional at times.
TYPICALLY, HOW WOULD A VINTAGE BUYER PICK UP AN AUDEMARS PIGUET WATCH?
This story is from the October 2017 edition of Verve.
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This story is from the October 2017 edition of Verve.
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