THE MAN LIFE LESSONS
REBOOT, REWIRE
THE MAN is driven by a simple motto: Can't stop, Won't stop. Ever. We asked India's top influencers and achievers to share their journey to success and what life has taught them in the last 15 years
CONCEPTS AND IDEAS INDIA'S CELEBRITIES SWEAR BY GAURAV GUPTA; FASHION DESIGNER
EXPERIMENTAL, OUT-OF-THE-BOX AND SOPHISTICATED MENSWEAR
WHEN I DEBUTED my first collection in 2006 after graduating from Central Saint Martins, I wanted to break away from tradition to create sculptural pieces fitting for a new age bride. During the initial years, my approach was considered by many as a little left of centre, but it didn’t deter us from continuing down our path. For years now, I have not followed any rules, but made my own. We stayed true to the times we live in—and are fortunate that our patrons believe in our inimitable design language. This has only grown exponentially, and this demand for a change of aesthetic was long overdue.
In these fast-paced and dynamic times where there is so much awareness and awakening around us, the old rules just don’t apply. Regardless of the size of one’s business or years of operation, industry players have had to think on their feet, think digital first and work their way through an increasingly aware consumer landscape. It is originality and innovation that are the new cornerstones of success and today a brand has to follow and make its own rules.
This story is from the December 01, 2019 edition of The MAN.
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This story is from the December 01, 2019 edition of The MAN.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
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