UPPER-CASE N

Hyundai’s N-Division pokes its crossover with an angry stick

- Pawan Dhingara

To add some supporting artillery to i20 N and i30 N, the team from the Namyang district in South Korea are back and this time they’re adding some of that spice into their more conventional crossovers. The latest to undergo the N Division’s heart surgery is the Kona N, which should appease the crowd that still like rapid robot to robot acceleration, but also like to sit a few inches higher off the road for greater visibility. It’s a tough recipe to nail but based on current market trends, it is one that could finally launch Hyundai’s N Division out of that niche corner and into a playing field filled with alternatives like the Mini Countryman S and Audi RS Q3. Yes, Hyundai is taking on the big boys!