Then, the app hit a major growth spurt at the start of 2020, when millions flocked to TikTok while social distancing. Williwhey was one of many creators carried to social media stardom by this almost overnight influx of users. “I created my account in March of this year,” Williwhey says. “My first upload was a video from a vacation in Los Angeles with a family fighting in the background.”
Once Williwhey got his initial taste of online notoriety, he was hooked. Not content to let happenstance play out as it had previously, Williwhey took a truly scientific approach to the platform. Each time he created a post it was a test to see what people would respond to. Ideas that flopped were discarded never to be seen again. But each time a post did well, he took the elements that worked and applied them moving forward, figuring out his style as time went on.
This story is from the March 2021 edition of Inked.
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This story is from the March 2021 edition of Inked.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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