Feet First

Gabriel Abi-Saab, founder and creative director of footwear label ETYMOLOGY, talks launching a business and the future of fashion...

- By Reilly Sullivan

Footwear label Etymology may have only launched a handful of months ago, but the Sydney-based shoemaker is already upping the style ante. Launched by Gabriel Abi-Saab and brothers William and Albert Phung back in April, the Etymology brand thus far sells a range of loafers and classic oxfords, all handcrafted in Spain from superior suedes and Spanish, Italian and South American leathers. Whether paired with a suit, cuffed linen pants or a pair of shorts, the brand’s take on the preppy footwear classic is already attracting buzz.

“I’m not the best at taking compliments but I’ve been thrilled by the positive response we’ve received,” Abi-Saab tells MAXIM. “Our clients have been really impressed by the intersection of quality, design, and accessibility that we offer, and by how the shoes not only look great but are comfortable too.”

Underscoring the brand’s commitment to legacy and sustainability, every pair of shoes features a good-year welt construction, allowing them to be re-soled repeatedly and effectively extending their life and character. It is this dedication to sustainability, which lies at the very heart of the business, that will hopefully make the brand stand out alongside heritage players in an ever-competitive market. Abi-Saab is more than up for the challenge.