The show came about from three American based associations with international membership.
Tell us a little bit about how the show started initially
The show came about from three American based associations with international membership. They wanted to put a show together for the European market place to bring the buyers and sellers together. They approached me and wanted me to organize it. The first ever show was in Geneva and the turnout was so-so with about 120 exhibitors and 3500 attendees. It was good enough to keep trying. We realized that the location was not the best and people told us that Amsterdam was a good place for this. We moved here and the show just took off.
There are two things: One, we are in an industry that is growing and secondly we are doing what the industry wants and we are doing it right. Every time we are successful, more people want to be involved and hence we keep growing.
You have AR, VR, Projection, Display, Audio and more under one show. What exactly are you trying to achieve by bringing them all together in one place?
Esta historia es de la edición March 2018 de The Score Magazine.
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Esta historia es de la edición March 2018 de The Score Magazine.
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