Alesis has started filling back-orders and placing kits in retail stores as it ramps up manufacture of its Strike Pro electronic drum kit.
“WE’VE BEEN SHIPPING in the States since March,” says Alesis drums head Tim Root (above). “And everything we have shipped has been sold, so dealers are reordering. We’ve got way more orders than (we can meet) right now.”
Canada will be next in line, with orders starting to be filled soon. Europe will get its first stock in June 2018 to meet a rising tide of preorders.
Root is buoyed by the ability to take kits into stores and start demoting them, especially after ongoing jibes about the Strike being ‘vapour ware’.
“Alesis has always been a bit of an underdog, and when you bring in the kit, there’s a bit of scepticism in their faces. But when they see it and hear it, they’re blown away,” he says.
This story is from the August 2017 edition of digitalDrummer.
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This story is from the August 2017 edition of digitalDrummer.
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