Renowned for its skiing in winter, Switzerland’s Alpine region offers a different but equally appealing experience in the warmer months.
The Alps are always magical. Looking up to the mountains as dawn breaks, the higher peaks are like a painted backdrop against a pale, cloudless sky, and as the temperature rises and the valleys get the sun, the villages and towns begin to bustle and their sounds carry through the clear Alpine air.
You’d expect them to be overrun in the warmer months, but in a strange reversal of fortune, Alpine resorts that once relied on summer visitors for income to keep them going through the long and inhospitable winters now find themselves far busier during the winter months.
That turnaround began in 1864, when, as the story would have it, Johannes Badrutt sat by the fire in the Kulm hotel in St Moritz with four English holiday guests and enthused about the resort in winter. He called it “a paradise on earth”. The Englishmen, used to dark, cold winters, did not believe him, and so the conversation led to the legendary bet – Badrutt suggested that the four should return in December and, if they did not enjoy their stay, he would reimburse the travel expenses. The men returned – and stayed until Easter. Badrutt won his bet, and winter tourism was launched.
Roll forward 150 years, and the situation has led to a pricing anomaly. To attract visitors in the summer, rates are up to 50 per cent lower than in the peak winter season. It means mere mortals can experience and enjoy some of the best hotels in Europe at a price that matches what they’d be paying at far lesser resorts on the European coast at the same time of the year. And without the crowds but still with the mountains and all that fresh air.
It’s not all staring at the sky, however. There are myriad activities on offer, some at an additional charge, others for free. Walking or hiking, depending on your appetite for exercise, is largely free, not least since in the summer many hotels offer complimentary li passes and local transport.
This story is from the March 2019 edition of Business Traveller Middle East.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the March 2019 edition of Business Traveller Middle East.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
Onwards and upwards
In an exclusive interview with Ian Fairservice for Business Traveller, His Highness Sheikh Ahmed bin Saeed Al Maktoum, President of the Dubai Civil Aviation Authority and CEO and Founder of the Emirates Group, provides insight into the current and future state of travel and Emirates’ pivotal role in getting the industry back on track
Cleaning up the crisis
How hotels have risen to the challenge of keeping guests safe during the pandemic
The Great Vegas Meetings Magic Act
The city is working hard to conjure up events and make millions of visitors reappear
TAKES OFF
Corporations are seeking new travel solutions that put safety and convenience first
TEE TIME IN TOKYO
The Tokyo Olympics may be delayed, but the golf courses around Japan’s capital aren’t slowing down
KEYS TO THE KINGDOM
New and upcoming hotels to check out when you next visit Saudi Arabia
QATAR CALLING
A swathe of hotels are opening in the Gulf State in the run-up to the 2022 FIFA World Cup
MEMPHIS CON BRIO
Music and history flood through the heart and soul of this quintessential American river town
Sofitel Mumbai BKC
BACKGROUND Sofitel Mumbai BKC is one of Accor’s most prominent addresses in Mumbai, Maharashtra. The French hospitality group’s other hotels in the city are operated under the Novotel and ibis brands.
Taking Scotland in Stride
A walk through the Highlands and Borders is the best way to touch this country’s history and nature