Political parties are busy fine-tuning their messaging and sharpening their outreach to appeal to a segment that could make or break their fortunes this Lok Sabha election: the first-time voter.
Delivering his Independence Day speech from the ramparts of the Red Fort in 2017, Prime Minister Narendra Modi had said: “January 1, 2018, will not be an ordinary day—those born in this century will start turning 18. For these people, this is a decisive year of their lives. They are going to be the creators of the destiny of our nation in the 21st century.” Six months later, in a nearly two-hours-long meeting with BJP president Amit Shah and Ram Lal, the Rashtriya Swayamsevak Sangh (RSS) representative in the BJP, Modi asked the two to chalk out a comprehensive plan to reach out to the millennial voters—those born in this century and eligible to exercise their franchise for the first time in the 2019 general election. On March 10, when the Election Commission (EC) announced the Lok Sabha election schedule, the prime minister made a direct appeal to 84 million voters who have joined the electoral rolls this year—“Vote in record numbers.”
This story is from the April 1, 2019 edition of India Today.
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This story is from the April 1, 2019 edition of India Today.
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