LIGHTS, CAMERA, BACK IN ACTION!
India Today|October 18, 2021
AS CINEMAS ACROSS THE COUNTRY OPEN, BOLLYWOOD IS WORKING WITH A VENGEANCE SHOOTING BOTH FOR THEATRICAL AND STREAMING PLATFORMS
Suhani Singh
LIGHTS, CAMERA, BACK IN ACTION!

Taapsee Pannu is accustomed to having producers jostle for shoot dates. But after becoming a producer herself, she discovered that it wasn’t just hard to rope in desired actors for projects, even the technicians were occupied. “That’s called the OTT boom,” says Pannu. “It is giving opportunities to people who have waited for years and never got their due. It has opened a parallel industry.” It’s evident in the packed roster of Netflix (90 films and series in the pipeline) and Amazon Prime Video (41 in production and over 50 in development).

But it’s not OTT alone that’s contributing to what is one of the most prolific spells in the Hindi entertainment industry. After a year and a half of more lows than highs, Bollywood is back in action. T-Series and Reliance Entertainment recently announced they will invest Rs 1,000 crore to produce a slate of films. Production house RSVP has seven films on floor including two war-based dramas, Tejas and Pippa, for theatrical release. Actors are itching to work, shooting titles envisioned for the big screen with gusto. Salman Khan was in Austria for part three of the popular Tiger franchise; and Shah Rukh Khan and Deepika Padukone were headed to Spain for a song. That is until the Narcotics Control Bureau arrested Khan’s son, Aryan, after a raid on a cruise ship off the Mumbai coast.

This story is from the October 18, 2021 edition of India Today.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

This story is from the October 18, 2021 edition of India Today.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

MORE STORIES FROM INDIA TODAYView All
Shuttle Star
India Today

Shuttle Star

Ashwini Ponnappa was the only Indian to compete in the inaugural edition of BDMNTN-XL, a new international badminton tourney with a new format, held in Indonesia

time-read
1 min  |
November 25, 2024
There's No Planet B
India Today

There's No Planet B

All Living Things-Environmental Film Festival (ALT EFF) returns with 72 films to be screened across multiple locations from Nov. 22 to Dec. 8

time-read
2 mins  |
November 25, 2024
AMPED UP AND UNPLUGGED
India Today

AMPED UP AND UNPLUGGED

THE MAHINDRA INDEPENDENCE ROCK FESTIVAL PROMISES AN INTERESTING LINE-UP OF OLD AND NEW ACTS, CEMENTING ITS REPUTATION AS THE 'WOODSTOCK OF INDIA'

time-read
2 mins  |
November 25, 2024
A Musical Marriage
India Today

A Musical Marriage

Faezeh Jalali has returned to the Prithvi Theatre Festival with Runaway Brides, a hilarious musical about Indian weddings

time-read
2 mins  |
November 25, 2024
THE PRICE OF FREEDOM
India Today

THE PRICE OF FREEDOM

Nikhil Advani’s adaptation of Freedom at Midnight details our tumultuous transition to an independent nation

time-read
2 mins  |
November 25, 2024
Family Saga
India Today

Family Saga

RAMONA SEN's The Lady on the Horse doesn't lose its pace while narrating the story of five generations of a family in Calcutta

time-read
2 mins  |
November 25, 2024
THE ETERNAL MOTHER
India Today

THE ETERNAL MOTHER

Prayaag Akbar's new novel delves into the complexities of contemporary India

time-read
2 mins  |
November 25, 2024
TURNING A NEW LEAF
India Today

TURNING A NEW LEAF

Since the turn of the century, we have lost hundreds of thousands of trees. Many had stood for centuries, weathering storms, wars, droughts and famines.

time-read
1 min  |
November 25, 2024
INDIA'S BEATING GREEN HEART
India Today

INDIA'S BEATING GREEN HEART

Ramachandra Guha's new book-Speaking with Nature-is a chronicle of homegrown environmentalism that speaks to the world

time-read
3 mins  |
November 25, 2024
A NEW LEASE FOR OLD FILMS
India Today

A NEW LEASE FOR OLD FILMS

NOSTALGIA AND CURIOSITY BRING AUDIENCES BACK TO THE THEATRES TO REVISIT MOVIES OF THE YESTERYEARS

time-read
6 mins  |
November 25, 2024