Perception management is a critical factor in determining the popularity of a chief minister. No one exemplifies this better than Ut tar Pradesh chief minister Yogi Adityanath, who faces an assembly election in barely six months. Once again, he has emerged as India’s bestperforming chief minister in the August 2021 Mood of the Nation (MOTN) survey, albeit with a significant decline in popularity—from 25 per cent in the MOTN January 2021 survey to 19 per cent now.
Adityanath, with a firebrand and doer image, is distinct from his predecessors in several ways, such as his focus on infrastructure development in Uttar Pradesh and rejig of the social arithmetic with a mix of nationalism and microcaste management. There was a buzz about some in Adityanath’s cabinet wanting to be projected as the BJP’s ‘CM face’ for the upcoming assembly election. However, the decks seem to have been cleared for Adityanath to lead the party into the polls.
This story is from the August 23, 2021 edition of India Today.
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This story is from the August 23, 2021 edition of India Today.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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