Minutes after India announced a ban on 59 Chinese apps, Paras Tomar put out a succinct video on TikTok. “Follow me on Instagram,” the model and actor urged his 3.3 million followers.
Tomar was one of the first users of TikTok in India, an “incubated creative”, he says. If he posted a video on Instagram, he got maybe 30,000 likes. But on TikTok, the same video got up to 400,000 likes. TikTok catapulted his popularity to such a stratospheric level that he rode on its wave to launch a skincare brand. “The sales were massive,” he says. Additionally, brands approached him frequently for collaborations.
This story is from the July 13, 2020 edition of India Today.
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This story is from the July 13, 2020 edition of India Today.
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