The current certified and organized organic market is approximately INR 2,500 crore and has been growing at a CAGR of 20%. To ensure that this growth continues, the market needs to be scrutinized more and become more regulated.
Over the past few years, Indians have suddenly woken up to the fact that their lifestyles have grown extremely unhealthy. A rise in general awareness along with greater international exposure has brought the focus sharply on the growing incidence of lifestyle diseases in urban cities, causing people to become more health conscious. Social media has been instrumental in generating the awareness about the junk food we consume and its ill-effects.
People have begun to realize that more than 90% of the lifestyle diseases are avoidable. Health care is growing more expensive, and fear of ill health is also leading people to take enough precautionary food-based measures. This awareness is also supported by celebrities, in India and elsewhere, which is helping in promoting a healthy lifestyle and switching to organic diets. The celeb factor adds the chic quotient to the organic food lifestyle. Also, Indians have begun realizing the extent of contamination of food, right from the ground level. Social media has also helped create more awareness about the harmful effects of chemicals used in farming. Preventive health and food safety are the two most important factors that innately drive people to opt for organic foods.
This story is from the May 2018 edition of Progressive Grocer.
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This story is from the May 2018 edition of Progressive Grocer.
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