Nature’s Soul is an organic and sustainable grocery outlet that caters to consumers who are looking to incorporate healthy buying habits into their lifestyle. With an extensive product range consisting of gluten-free and vegan variants, the enterprise aims to bring back traditional and chemicalfree methods of farming. Founder and Director Arjun Sahni speaks to Nimisha Gautam of Progressive Grocer about modern purchasing trends in organic and his outlet’s sourcing strategy.
Briefly describe your company and its business operations. What was the idea behind setting up your own shops?
Being a mountaineer and an avid traveller, I have come across a number of people occupied in the agricultural industry growing the most salubrious produce in multiple regions of the country. Even subconciously, I have noticed a large majority of farmers practising organic methods of growing and organic cultivation. My inspiration to open an allorganic neighborhood grocery store in the heart of a metropolitan city stemmed from the idea of localizing the tradition of organic living in city dwellers.
Tell us about the product range at your store across various categories.
As a full-fledged retail outlet, we cover a number of conventional categories that are important to today’s buyer. The idea is to provide fresh organic produce to consumers looking to buy healthy items for everyday use. The product range includes organic fruits and vegetables, super foods such as brazil nuts, cacao nibs and goji berries, staple dairy and grocery items and organic meat including turkey, prawns and duck, apart from other staple meats.
Who are your major clients and what demographics do you target?
We see an equal mix of Indian families and foreign nationals shopping at our store. Our most loyal customers include those who are organic and responsible consumers looking for the right price and the best quality in the organic market.
This story is from the August 2018 edition of Progressive Grocer.
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This story is from the August 2018 edition of Progressive Grocer.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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