Rajesh Francis, Director, MagSon-Fresh, and Frozen, speaks to Progressive Grocer about the fresh assortments and dairy products available at his stores and how MagSon has become the choice retailer of frozen and processed foods in Gujarat and Maharashtra.
What is the customer proposition and marketing positioning of your store?
MagSon Fresh & Frozen –10 years since its inception in 2009 – has evolved and grown from a single fresh food store to a 22-store gourmet & frozen food specialty retail chain. MagSon has become the biggest franchisor in the state of Gujarat. While ‘Fresh’ is a noticeable characteristic of our product breadth, ‘Fresh’-ness, as an uncompromised philosophy, runs deep within the core DNA of the company, extending to (and beyond) our everyday customer interactions.
Consistent with our service ideology of ‘Delivering Excellence, Always!’, our endeavor is to serve our customers & consumers with premium quality gourmet, frozen & International/Global food products, backed by our commitment of high quality, hygiene & packaging standards. This sets the bar high up for all checkpoints in our sourcing and importing.
We take pride in our ability to bring to our customers their favourite types of Exotic Cheese, Processed Foods, Premium & Imported Chocolates & Beverages, Imported Cereals and Frozen Veg & Non-veg food items to the extent that makes us not only the largest frozen food retailer in Gujarat but also the purveyor of the widest range of cheese and processed foods retailer in Gujarat.
The thing that really sets us apart is that we are the only specialty retail chain in Gujarat to have achieved and leveraged backward integration through our very own in-house distribution company, which stocks and manages inventory for not only all 22 of our stores but third parties as well, giving us a high degree of operational and competitive advantage.
Tell us about your product basket. Which are the categories and merchandise range that you specialize in as a retailer?
Bu hikaye Progressive Grocer dergisinin May 2019 sayısından alınmıştır.
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Bu hikaye Progressive Grocer dergisinin May 2019 sayısından alınmıştır.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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Gurgaon's First and Most Successful Independent F&G Retailer
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