A boisterous new age of global childrens entertainment has arrivedand it's not at all what we adults were expecting.
Chuchu TV, the company responsible for some of the most widely viewed toddler content on YouTube, has a suitably cute origin story. Vinoth Chandar, the CEO, had always played around on YouTube, making Hindu devotionals and little videos of his father, a well-known Indian music producer. But after he and his wife had a baby daughter, whom they nicknamed “Chu Chu,” he realized he had a new audience—of one. He drew a Chu Chu–like character in Flash, the animation program, and then created a short video of the girl dancing to the popular and decidedly unwoke Indian nursery rhyme “Chubby Cheeks.” (“Curly hair, very fair / Eyes are blue, lovely too / Teacher’s pet, is that you?”)
Chu Chu loved it. “She wanted me to repeat it again and again,” Chandar recalls. Which gave him an idea: “If she is going to like it, the kids around the world should like it.” He created a YouTube channel and uploaded the video. In a few weeks, it had 300,000 views. He made and uploaded another video, based on “Twinkle, Twinkle, Little Star,” and it took off. After posting just two videos, he had 5,000 subscribers to his channel. Someone from YouTube reached out and, as Chandar remembers it, said, “You guys are doing some magic with your content.” So Chandar and several of his friends formed a company in Chennai, in the South Indian state of Tamil Nadu, from the bones of an IT business they’d run. They hired a few animators and started putting out a video a month.
This story is from the November 2018 edition of The Atlantic.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the November 2018 edition of The Atlantic.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
Catching the Carjackers - On the road with an elite police unit as it combats a crime wave
On August 7, 2022, Shantise Summers arrived home from a night out with friends around 2:40 a.m. As she walked from her car toward her apartment in Oxon Hill, a Maryland neighborhood just southeast of Washington, D.C., she heard footsteps behind her. She turned and saw two men in ski masks. One put a gun to her face; she could feel the metal pressing against her chin. He demanded her phone, wallet, keys, and Apple Watch. She quickly handed them over, and they drove off in her 2019 Honda Accord.
The Most Remote Place in the World - Point Nemo is Earth's official "middle of nowhere." A lot seems to be going on there.
It’s called the “longest-swim problem”: If you had to drop someone at the place in the ocean farthest from any speck of land—the remotest spot on Earth—where would that place be? The answer, proposed only a few decades ago, is a location in the South Pacific with the coordinates 48 52.5291ᤩS 123 23.5116ᤩW: the “oceanic point of inaccessibility,” to use the formal name. It doesn’t get many visitors. But one morning last year, I met several people who had just come from there.
You Are Going to Die - Oliver Burkeman has become an unlikely self-help guru by reminding everyone of their mortality.
"The average human lifespan," Oliver Burkeman begins his 2021 megabest seller, Four Thousand Weeks: Time Management for Mortals, "is absurdly, terrifyingly, insultingly short." In that relatively brief period, he does not want you to maximize your output at work or optimize your leisure activities for supreme enjoyment. He does not want you to wake up at 5 a.m. or block out your schedule in a strictly labeled timeline.
Washington's Nightmare - Donald Trump is the tyrant the first president feared.
Last November, during a symposium at Mount Vernon on democracy, John Kelly, the retired Marine Corps general who served as Donald Trump's second chief of staff, spoke about George Washington's historic accomplishments— his leadership and victory in the Revolutionary War, his vision of what an American president should be. And then Kelly offered a simple, three-word summary of Washington's most important contribution to the nation he liberated.
The Elite College Students Who Can't Read Books - To read a book in college, it helps to have read a book in high school.
Nicholas Dames has taught Literature Humanities, Columbia University's required greatbooks course, since 1988. He loves the job, but it has changed. Over the past decade, students have become overwhelmed by the reading, College kids have never read everything they're assigned, of course, but this feels different. Dames's students now seem bewildered by the thought of finishing multiple books a semester. His colleagues have noticed the same problem.
What Zoya Sees
Long a fearless critic of Israeli society, since October 7 Zoya Cherkassky-Nnadi has made wrenching portraits of her nation's sufferingand become a target of protest.
Malcolm Gladwell, Meet Mark Zuckerberg
The writer’ insistence on ignoring the web is an even bigger blind spot today than it was when The Tipping Point came out.
Alan Hollinghurst's Lost England
In his new novel, the present isnt much better than the past—and its a lot less sexy.
Scent of a Man
In a new memoir, Al Pacino promises to reveal the person behind the actor. But is he holding something back?
THE RIGHT-WING PLAN TO MAKE EVERYONE AN INFORMANT
In Texas and elsewhere, new laws and policies have encouraged neighbors to report neighbors to the government.
