The current TV deal for the tournament, shared between the BBC and ITV, which has seen all matches on free-to-air runs out in 2022.
The recent Autumn Nations Cup was broadcast by internet giants Amazon with some of the games also available on free-to-air.
Sweeney insists Amazon were chuffed with the deal and that talks could start with them in the New Year about increasing their investment in the game.
Sweeney said: “The Amazon situation has gone really well and they are very happy after the end of the Autumn Nations Cup in terms of what they were looking for ahead of Christmas. It has gone very well for them and they see ways it can better as well.
“We would hope this will result in further conversations with them.
This story is from the December 13, 2020 edition of The Rugby Paper.
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This story is from the December 13, 2020 edition of The Rugby Paper.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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