The feature &ndash; which prompts users to click a box in their profile to let friends and family members know they&rsquo;re not in danger when emergencies, natural disasters, or terrorist attacks happen in their immediate area &ndash; has been activated at least four times in the United Kingdom this year. But instead of putting users&rsquo; minds at ease, Safety Check seems to be doing the opposite. When &ldquo;I&rsquo;m safe&rdquo; prompts began to appear after last week&rsquo;s devastating high-rise apartment fire in London, even users living miles away from the blaze were asked to mark themselves unharmed. &ldquo;Some questioned whether the feature heightened the sense of panic, added to the anxiety, or made it seem like you were somehow affected when you&nbsp;weren&rsquo;t.&rdquo; Others wondered why Facebook needs to offer such assurances at all. &ldquo;If you were worried about someone,&nbsp;wouldn&rsquo;t you just call them directly?&rdquo;&ldquo;Being 6 miles away from a burning building in a city with a population of 8.5 million should not be a cause for worry,&rdquo; said Natasha&nbsp;Lomas&nbsp;on TechCrunch.com. But by designing Safety Check so that everyone is expected to &ldquo;mark themselves safe,&rdquo; Facebook has added to the hysteria by encouraging users to feel like their friends might somehow be caught up in a horrible tragedy. Safety Check has been activated more than 600 times worldwide&nbsp;since&nbsp;it debuted in 2014, with users sending more than a billion &ldquo;safety&rdquo; notifications. How many of those were actually necessary? That&rsquo;s why I&nbsp;didn&rsquo;t mark myself safe after the recent terrorist attack near London Bridge, even though I live nearby, said Aaron&nbsp;Balick&nbsp;in The Independent (U.K.). The risk of being harmed or killed in such an attack &ldquo;is still vanishing low.&rdquo; You may as well mark yourself &ldquo;safe&rdquo; after driving to work, which is far more dangerous. Having safety notifications might drive traffic to Facebook, &ldquo;but I question whether it serves the public good.&rdquo;&ldquo;Safety Check is horribly flawed,&rdquo; said Matthew Hughes on TheNextWeb.com. But &ldquo;it&rsquo;s not a hopeless case.&rdquo; Facebook mainly needs to improve the feature&rsquo;s&nbsp;geotargeting, which often sends prompts to users who are nowhere near the scene of a crisis. In the meantime, the social network is improving Safety Check by letting users add detailed notes to their check-ins, in order to give them more context. Facebook is also helping aid organizations get a better sense of &ldquo;what&rsquo;s happening on the ground&rdquo; in real crisis zones, said Hayley&nbsp;Tsukayama&nbsp;in The Washington Post. Facebook plans to share information that shows &ldquo;where people have fled to and when they are returning to their homes&rdquo; with groups like UNICEF, the International Red Cross, and the World Food Program, in order to provide insights on where and how to provide aid. As always with Facebook, it&rsquo;s the data that could make the difference.

Facebook: Does Safety Check Help Or Hurt?

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