Three OTT players have responded positively to the request by the Cellular Operators Association of India (COAT) to reduce bandwidth. The request was made to lessen the pressure on telecom networks that are overloaded with extra traffic generated by the lockdown from the coronavirus.
Out of the 11 streaming video companies that COAI wrote to, Disney’s Hotstar, Zees5, Viacom 18 and its Voot brand have agreed to reduce bitrates so that telecom networks are under less pressure.
The letter, sent a few days ago, asked OTT players to move to standard definition instead of high definition streaming and to remove advertising and pop ups which usually consume high bandwidth.
This story is from the March 24, 2020 edition of Business Standard.
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This story is from the March 24, 2020 edition of Business Standard.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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