ELOY Mazon is one of the best organisers of sports days in the world. The f irm he founded, 4Global, excels in working out when, how, and for how much organisers can host global sports clashes.
It’s just the events involved aren’t quite the egg-and-spoon or sack race at a local school: from its Chiswick headquarters, 4Global’s clients include the organisers of the Tokyo 2020, Rio 2016, Beijing 2008 and London 2012 Olympics, football’s upcoming Qatar World Cup, plus Russia and Brazil’s before it, the Commonwealth Games and various athletics World Championships.
“When a government is thinking of hosting a major sporting event, they come to us to assess if they will win the right to host the event, how much is likely to cost, will they be able to deliver the infrastructure and all the planning in the time available etc.?,” he explains. “It can be very awkward when governments come and we conclude it won’t work — but if the answer is in fact, yes, this can happen and be great, then we help them bid for the event against other cities or countries.”
This story is from the April 11, 2022 edition of Evening Standard.
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This story is from the April 11, 2022 edition of Evening Standard.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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