TERMED AS A cricket-crazy nation, India has witnessed and welcomed the games' many facets over the years. In fact, according to YouGov Global Fan Profiles Report 2022, India proudly occupies the top spot globally, boasting the largest community of cricket enthusiasts.
Simultaneously, the country is experiencing a rise in video games and esports consumption. The IMARC Group put India's esports market size at $165.7 million in 2022, and expects it to reach $522.6 million by 2028. On the other hand, over 471 million people viewed the IPL tournament this year.
Drawing a connection between these two dynamic worlds, Rajan Navani, founder and CEO of JetSynthesys, says India has the potential to make cricket the esports export to the world. "If we can get a fraction of the current esports players to take up cricket games professionally and get more enthusiasts of the game to start watching cricket esports, the captive audience pool will be stupendous," he said. Strong bench strength
This story is from the October 19, 2023 edition of Financial Express Mumbai.
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This story is from the October 19, 2023 edition of Financial Express Mumbai.
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