FANTASY SPORTS SEGMENT revenue was expected to rise by about 30-35% from last year's *2,260 crore to reach *2,9003,100 crore in 2023, helped largely by the ongoing Indian Premier League (IPL), which is also pushing several existing and new startups, in the field, to either set up operations or scale up their offerings, a report from consultancy firm Redseer showed on Wednesday.
That prediction comes even as IPL viewership was yet to reach its pre-pandemic high of around 460 million, clocked in 2019. Currently, at just over 400 million viewers, the base has grown from around 100 million viewers that were there in 2008, when the cricket league first started. The current base compares about 550 million smartphone users and around 210 million TV households that are there in India alone. And IPL is a popular watch all over the world.
This story is from the April 06, 2023 edition of Financial Express Mumbai.
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This story is from the April 06, 2023 edition of Financial Express Mumbai.
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