Musk's Twitter Rate Limits Raises Concerns
Financial Express Mumbai|July 04, 2023
Elon Musk's move to temporarily cap how many posts Twitter users can read on the social media site could undermine efforts by the company's new Chief Executive Linda Yaccarino to attract advertisers, marketing industry professionals said.
JODY GODOY
Musk's Twitter Rate Limits Raises Concerns

Musk announced Saturday that Twitter would limit how many tweets per day various accounts can read, to discourage "extreme levels" of data scraping and system manipulation.

Users posted screenshots in reply, showing they were unable to see any tweets, including tweets on the pages of corporate advertisers, after hitting the limit.

Ad industry veterans said the move creates an obstacle for Yaccarino, the former NBCUniversal advertising chief who started last month as Twitter's chief executive officer.

Yaccarino has sought to repair relationships with advertisers who pulled away from the site after Musk bought it last year, the Financial Times reported last week.

This story is from the July 04, 2023 edition of Financial Express Mumbai.

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This story is from the July 04, 2023 edition of Financial Express Mumbai.

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