Amazon India on Thursday said it is launching its food delivery services in the country, starting with Bengaluru, a development which will pose a challenge to established players Swiggy and Zomato at a time when the two startups have been hit hard due to the lockdown.
Amazon already has a strong presence in India with its e-commerce business and the food delivery services would only add an attractive option for the company that has been investing heavily in the country.
“Customers have been telling us for some time that they would like to order prepared meals on Amazon in addition to shopping for all other essentials,” an Amazon spokesperson said in a statement, adding that the company had rolled out the feature in Bengaluru.
Amazon launched its Prime services in India in 2016 and already offers services such as video and music streaming as well as grocery delivery in many cities across the country.
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