Is Profit-Sharing The Way To Go?

A look at LKG’s successful business model and its feasibility at the Kollywood box-office.

- Sreedhar Pillai

By now, everyone knows that both Petta and Viswasam had an excellent opening at the box-office. But do you know which film has grossed the third-biggest opening of the year so far? It is LKG, radio jockey Balaji’s first film as hero. The film, directed by Prabhu and produced by Ishari Ganesh, has grossed an impressive 8.80 crore in its opening weekend from theatres in Tamil Nadu.

Sakthivelan B of Sakthi Film Factory, who distributed the film in Tamil Nadu, says, “LKG will make profits for us and overflow for the producers in its first week itself, which is a rare happening.” The trade buzz is that Sakthivelan had purchased the Tamil Nadu rights of the film for 3.5 crore on a minumum guarantee basis and it did a distributor share of approximately 4.25 crore in its first three days. The film has the potential to garner a lifetime distributor share between 8 to 10 crore.